With smartphone texting, online messaging, social media, and email, many of us find ourselves using the phone less and less to communicate. This is true many times, unless you own a business. The phone, for most of businesses is the primary pipeline for inquiries and new sales. Statistically, 40% to 50% of highly qualified leads …
Continue reading “Why the telephone can be one of THE most powerful components to your SEO plan.”
We get this question a lot lately… What is WordPress and what is so great about it? Whether you are building a new web site or redesigning a current web site, chances are that you are going to hear about WordPress or are already familiar with it. So, what is it….?? WordPress is an open …
Continue reading “11 reasons why WordPress websites are better than regular web sites”
We’ve all heard the phrase “Cash is King”. In the online marketing world, Content isn’t far behind… Last year, as many of you know, there were many updates to Google’s algorithm with strange names assigned to these updates such as “Penguin” and “Panda”. For those of you who are not familiar with this, the short …
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I love Will Ferrell. I remember the first time I saw him on Saturday Night Live (I think it was the Spartan Cheerleader Skit). I laughed for 10 minutes straight. I knew that he was a special talent. I’m an SNL buff all the way back into 1980’s when I was in high school (showing …
Cute, isn’t he? What I want to talk about this week is a different type of “Panda”, however. Last year, Google launched a series of updates to their search algorithm (their “RULES”) with a code name “Panda” Yes, they think they’re the CIA now… They recently (last week) announced that a new Panda update is …
Continue reading “How Google’s new rules might affect your web site.”
Some of you might have heard of landing pages. They are sometimes referred to as a “Splash Pages” or “Lead Capture Pages” or “Landing Sites”. Traditionally, these are used very specifically in marketing (search engine, email, direct mail, etc) as a way to direct a prospect or customer response to a very specific web page …
Continue reading “How to use landing sites and pages to grow your business.”
What is the most valuable asset that your business owns? Your building? Your equipment? Your inventory? Your intellectual property? ALL WRONG. Not even the operating capital that you have in the bank is as valuable as this one asset that most business owners overlook…. It is your CUSTOMERS. Once you’ve sold a product or service …
Continue reading “How high is the fence around your “herd” of customers?”
6 Seconds…. Statistically speaking, when someone visits your web site you have approximately 6 seconds to do one of two things: A. Intriguing them into continuing reading or browsing (and possibly calling, making a purchase, or signing up for some sort of offer) B. Boring them to death and making them leave (maybe never to …
One of the biggest problems I see with companies and their web sites when it comes to generating sales is that they do not “capture” the email addresses of visitors. Most companies expect a visitor to come to their web site and immediately make a call or a purchase. It rarely works that way. It’s called …
Continue reading “Are you missing out on future sales with your web site?”
It reads like a really bad joke, I know… “What does your web site and Joan Rivers have in common?” Answer: “From time to time, they both need a facelift!” (I won’t quit my day job…) My point is, though, that most business owners build their web sites and let years go by before they …
Continue reading “What does your web site and Joan Rivers have in common?”
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