877-490-8324In today’s digital world, it seems like every company has a blog to round out its digital footprint. Some blogs are better at delivering relevant content and others are better at posting an instant viral hit. But what does it take to find that sweet spot between the two? Here are five elements for a successful …
The 5 Unwritten Rules of Social Media
When it comes to engaging customers or followers on social media, there are certain unwritten rules that you should be abide by. Even though some of these rules may be obvious to social media professionals, it is always a good idea to re-evaluate these strategies every six months because even the savviest social professionals can fall into the trap of posting …
The secret to keyword success for smaller companies in local markets.
For small companies who are just getting started in SEO, thinking about keywords and trying to understand how the search engines work is very important. Keyword research should be the foundation of your SEO campaign when you’re trying to position yourself in your market and for the search engines. Keywords are, at the end of …
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7 surprising statistics about Search Engine Optimization (SEO)
Most business owners know that Search Engine Optimization is a great marketing strategy. The main benefit is that it is much cheaper that many other advertising channels and you can get the correct message to the correct audience if done correctly. Most companies are now planning their marketing strategy for 2015 (Where did 2014 go??). …
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DIY Web site design? Think again…
With plenty of DIY web site builders to choose from, it’s easier than ever to set up your own website. Is that the best move for your business, though? It’s often a matter of budget. Many startups and companies with a limited budget would rather assign a low wage employee, family member, or even take time …
Google To Specify When Pages May Not Work On Mobile Devices
Google is going to start letting mobile searchers know when results include pages that may not work on their devices. For example, on a device that doesn’t support “Flash”, (which includes Apple’s iOS and Android versions 4.1 and higher), Google search results on mobile devices will display a message with the result that reads: “Uses …
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5 SEO Services You Should Avoid
From time to time, clients and prospects share with us certain SEO services they come across that appear cheaper and easier. There are a lot of good SEO and web marketing companies out there, so we always try to keep abreast of new developments, services, etc. in the SEO world. However, there are a few …
Google’s Panda 4.0 update has arrived. What your business needs to know.
On May 20th, Google’s SEO Spam Supercop, Matt Cutts, announced on his Twitter feed that Google had just begun rolling out Panda 4.0. Before we address the specifics of what you need to know, let’s do a quick review of what Panda is… What is Panda? Panda is an algorithm update, started in February 2011, …
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Which Social Media Channels Are Best for Your Business?
Social media can be a confusing topic for many companies. Even though many of us use it personally in our lives, many business owners are still not sure how to use it in their businesses in the most effective way. Most companies know that they should be participating, but many don’t have the time or even …
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5 Common Marketing Mistakes to Avoid
Mistake #1: Neglecting to Really Know Who Your Customers Are When you build your business, you have a certain idea of who the product and services are for, but what if you’re wrong? Some companies make the monumental mistake of marketing to the wrong person. As a rule of thumb, the one with the purse-strings …