877-490-8324You cannot create desire in the marketplace. Your pockets are not deep enough. You have to find that desire that already exists and then channel it and direct it to your products and services (which you may need to modify as well to fit that need that already exists). Find out what your customers already …
Building Trust with Customers on your website with an effective About Us page
Most websites have product descriptions and high-quality images, but an effective “About Us” page can persuade visitors as they decide whether to buy from you. When potential customers find you as a result of a Google search, for example, they will seek an understanding of not just your product range but also your team and …
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5 SEO Mistakes to avoid in 2017
2017 is right around the corner. Many companies are reflecting on the current year’s successes, failures, and planning for the new year ahead. Here are 5 SEO mistakes that you should avoid in 2017. 1. BAD KEYWORD RESEARCH Finding the right keywords can make or break a campaign. Don’t base your campaign on keywords that YOU …
What is the Possum update and how it affects Local Pack.
Google reportedly updated it’s local search algorithm in the first week of September. The Local search community is calling it “Possum”. What exactly was the update? This is one of the biggest updates since Pigeon. However, it only impacted the local 3 pack and local finder, organic search results are completely unaffected from this update. …
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Penguin 4.0 and what you need to know.
This past Friday, Google announced the launch of Penguin 4.0 as a core part of their algorithm. We’ve been waiting for this release for most of this year. The details about launch dates, how it might work, and other details have been hazy at best. Overall, our clients are faring pretty well. We are seeing a small decrease in the …
6 things your small business should do this summer
Well, summer is about half over. Hopefully, everyone is having a great summer so far, taking some time for friends and family as well as some much needed vacation time. We’ve been busy as usual here, so much so that we didn’t have much time this month for a “web” oriented Blog post. Instead, we …
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Why inconsisent NAP (Name, Address, Phone) info can get you in trouble with Google
NAP information or “Name, Address, Phone” Citations are about the most basic, primal thing you can display on your website. For local businesses, probably the most important as well. What about offsite on other web locations (directories, search engines, etc)? Many times, this information is randomly gathered by old web crawls, data records, etc. and …
3 signs that your website annoys visitors
What truly matters in regards to the success of your website for your business is whether or not your site is usable – and to what degree. How can we determine this? There are a few warning signs that indicate whether information on your site is delivered to users in a way that’s easily digestible …
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7 Web Design Trends Here to Stay
Happy Spring! We wanted to post a great article from our friends at Website Magazine that we thought you would all enjoy. It covers some component of web design that are not going away. Make sure to take a few minutes to review and you’ll get some great takeaways. 7 Web Design Trends Here to …
Choosing the Right Color Palette for your Brand
Sometimes, the color you choose to represent your company’s brand is almost as important the product or service that you sell. There are serious psychological factors that are proven to be a deciding influence for consumers when making a buying decision. When choosing a new color palette for your brand or changing your existing one, …
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